American Demographics

Chapter 23

• American Demographics and Consumer Trends Description of publication
• American Demographics TOC
• American Demographics Sample page
• Commercial Atlas & Marketing Guide: Rand McNally Recommended supplement

From this chapter:

This is a great little monthly magazine (about 60 pages) that integrates the science of demographics with consumerism. It is colorful, interesting, reader-friendly, informative, very well formatted, and with pertinent messages about society and business. It has the cover story, feature articles, regular departments (e.g., "Demographic Forecasts," "Index of Well-Being," "New Frontiers," etc.), plus "Business Reports." An example of a features article (usually six or seven pages) is "The Frontiers of Psychographics," by Rebecca Piirto Heath ("In an effort to understand consumers, marketers are fueling a resurgence of qualitative research and retooling it for the 21st century").
The advertising in American Demographics is particularly useful because it represents the services of many research/analysis and database providers, such as:

American Demographics