Database

Chapter 20

 

From this chapter:

Database, which calls itself the magazine of electronic research and resources, is a fun magazine to read. It's well laid out at 115 pages or so and colorful with very informative articles. Two sections of the magazine are particularly useful: (1) "Business and Finance," and (2) "International Business & News."

The "Business and Finance" section offers new information about on-line opportunities from corporations, associations, and government sources. One example is the Coopers & Lybrand Lodging Research Network (www.lodgingresearch.com). This on-line information resource for lodging industry research features Coopers & Lybrand's economic forecasts, industry news, market profiles by city, a database of industry-specific real estate acquisitions, financial data of publicly traded lodging companies, new hotel construction data, lodging census and trend data from Smith Travel Research, and a library that includes U.S. economic and demographic statistics. Users can "store, sift, and merge data, as required." If that doesn't spice up the hotel-restaurant management school research assignments nothing will.

>wsj.com/edition/resources/documents/bbsearch.htm.

What does a Briefing Book contain? You better buy Database and find out! A sister publication to Database is called ONLINE: The Leading Magazine For Information Professionals (ISSN 0146-5422). It is published bimonthly by Online Inc., (800) 248-8466; fax: (203) 761-1444. ONLINE starts its 1997 January/February (20th anniversary) issue with this message: "Don't Go Online Without These Essential References For Online & Internet Searching" and then goes on to tout some of its services, such as the ONLINE Deskbook, "ONLINE Magazine's essential desk reference for online and internet searchers." The only desk reference to cover all the major on-line services and the Internet, it helps you identify important online information sources and put them to immediate use. It's loaded with shortcuts, troubleshooting guides, tips, and techniques; and contains the nuts and bolts to get up and running on-line. ONLINE's job is to take you into the intricacies of the Internet, but it also covers databases, such as "ONLINE Magazine's Field Guide to the 100 Most Important Online Databases." It usually boasts of six feature articles, and it also covers recent books and includes a number of interesting columns, such as "ONLINE WORLD Picture Story," by Amy Ferrito.




Database