Fortune

Description of publication

 

Fortune magazine is probably the best all-around business periodical in the United States, if not the world. According to the Audit Bureau of Circulations, Fortune is now the No. 1 business biweekly, which fits neatly with the editors' mission statement: to become "the best magazine in the world which happens to be about business." Toward that end they have worked to increase the utility, the relevance, and the entertainment value of everything they do. The cover stories are colorful and informative. One example is "Killer Strategies That Make Shareholders Rich."

From Nike to Home Depot to Harley-Davidson, the companies that do best for their stockholders thrive by taking risks, breaking the rules-being mavericks. In fact, says the author, a leading strategy guru (Gary Hamel), the ability to "reinvent" the basis of competition within an industry will prove the next competitive advantage.

Fortune's format has been changed to provide significantly more editorial material in each issue. The magazine is now organized in a far simpler way-four sections and a grouping of features-that will make it easier for you to find your way around. There is a beefed-up "Personal Fortune" section in the back of the magazine devoted to helping you make better decisions about how to invest-and spend-your hard-earned money. The "Smart Managing" section will enhance Fortune's reputation as one of the best places to discover new management practices. The new "Digital Watch" section stays abreast of the trends and products driving information technology, the most dynamic sector of today's economy. One particularly nice feature at the beginning is "The Index," which shows companies (bold type) and individuals in each issue. Both are indexed to the first page of the article in which each is mentioned. Fortune, like a number of other magazines, has a Web site directory to allow you to contact advertisers and a classified section if you happen to be interested in a president's position.

One other publication you should not overlook is the U.S. Chamber of Commerce's monthly publication (ISSN 0028-047X) called Nation's Business, (800) 352-1450. This is an excellent resource for anyone interested in keeping up with a smorgasbord of business topics; the table of contents shows the broad coverage of the magazine:

Cover Story: Labor Comes Alive
Managing: Emotions in the Workplace
Transportation: Smart Cars, Smart Roads
Enterprise: Wheels of Change in Bicycle Retailing
Finance: SBA Loans Get Costlier
Technology: From Wireless Phones to Mobile Offices
Small Business Computing: High-Tech Help? It's Your Call
Benefits: Benefit Costs Shift to Reverse
Family Business: A Presence On the Internet
Poll Results: Where I Stand

Nation's Business also offers some excellent services:




Fortune
www.fortune.com
Fortune@cis.compuserve.com
CD available
Database: Lexis-Nexis

Fortune

Fortune

Biweekly publication
ISSN 0015-8259
For more information, call
Time Inc.
Phone: (800) 621-8000
Fax: (212) 522-7686