Hispanic Business
Description of publication
The database holdings of Hispanic Business (approximately 152 pages) underpin the depth and breadth of its coverage. The annual Hispanic Business directory of the 500 largest Hispanic-owned companies, for example, represents the core of the Hispanic middle market in the United States. Students of this market need look no further than this listing to take the pulse of the U.S. economy. The directory includes, rank, address, CEO, type of business, number of employees, year started, and revenues. The article includes half-page profiles of successful Hispanic businesses and a numerical portrait of the largest Hispanic-owned firms, with data by sector, performance, and profitability.
HB magazine features late-breaking developments in law, technological research, education, finance, government, and politics. HB has a "Career Opportunities Bulletin" and one of the quickest ways to reach it is on the Web site address above; look for the National Hispanic Resume Database.
Ethnic considerations play an obvious role in the magazine, for example, with regard to trade ("NAFTA in the Real World," by Joel Russel), technical services, new business guide, and philanthropy ("The Art of Fundraising: An exhibit featuring the works of Latin American artists benefits a national museum for women," by Patricia Guadalupe). The departments section has at least six categories, with "Career Track" being of particular interest to students.
Since Mexico is a major trading partner with the United States, and NAFTA a recent legislative initiative for future opportunities in Latin America, one publication of special interest is Bu$iness Mexico, published by the American Chamber of Commerce of Mexico. The magazine is a quality publication with excellent research opportunities (e.g., Special Edition 1998: "The Strategies Issue: Mexico's top executives look forward to real recovery"). Its Web site is at www.amcham.com.mx or e-mail at busmex@mchammex.com.mx. One other publication by the American Chamber called The American Chamber of Commerce Guide to Mexico is an outstanding source of business information on Mexico.
See also Chapter 42 for information concerning the Latin American Weekly Report and the Latin American Regional Reports.
Something to Do
The editors have made a special point of placing Web site information about companies features in their stories at the end of a number of articles. Pick up a copy of Hispanic Business and go to one of the Web sites to learn about a Hispanic company of interest to you.

www.hispanicbusiness.com
info@hbinc.com
Hispanic Business

Monthly publication
ISSN 0199-0349
For more information, call
Hispanic Business Inc.
Phone: (805) 682-5843
Fax: (805) 687-4546