International and Regional Journals
Chapter 43
- The Economist Description of publication
- The Economist TOC
- The Economist Sample page
- Asian Perspective Recommended supplement
- Far Eastern Economic Review Description of publication
- Far Eastern Economic Review TOC
- Far Eastern Economic Review Sample page
- China Business Review Recommended supplement
- The Middle East Description of publication
- The Middle East TOC
- The Middle East Sample page
- African Business Recommended supplement
- Business India Description of publication
- Business India TOC
- Business India Sample page
- Latin Trade Recommended supplement
From this chapter:
According to the editors, Business India is "India's leading most preferred business magazine." If that's the case, what we are talking about may soon be the world's largest nation of over 1 billion people with a middle class that approaches in number the entire population of the United States. The first thing you may notice about this magazine is that it's big at approximately 286 pages. The CDs promise to cover 7,632 pages for the year 1995. The cover feature is about seven or eight pages long, followed by "Corporate Reports" of three or four pages. The departments have 48 separate categories from advertising to tourism. From a research point of view, the magazine does a very good job of providing statistics on everything from the economy to exports and marketing to retailing in the Indian market. Business India is available on the Internet temporarily at www.tajmahal.com while it reconstructs its own website.