Marketing
Chapter 34
- Sales & Marketing Management Description of publication
- Sales & Marketing Management TOC
- Sales & Marketing Management Sample page
- Survey of Buying Power Sample page
- Survey of Media Markets Sample page
- Journal of Marketing Recommended supplement
From this chapter:
S&MM is a well-formatted publication with good articles about marketing and management, good editing and useful "how-to" inserts, and all business students should be familiar with its contents. Plus, its annual Survey of Buying Power is an outstanding statistical review of the marketplace. Buy the magazine and learn how to use the Survey of Buying Power (www.sbponline.com). Getting to know the S&MM monthly editions is an easy task in any case because one has only to look at the table of contents to get a feel for some of the excellent reference material offered in the monthly edition (see Table of Contents").