Mediaweek
Recommended supplement
According to its editors, Mediaweek ("The News Magazine of the Media") uncovers the industry's latest key developments and events in TV, cable, radio, magazines, newspapers, out-of-home, and interactive media. It's the only weekly that brings you timely coverage of deals and mergers, new laws and regulations, demographics, research, accounts, and perhaps a tad more. If you want to be (or are) involved in media, advertising, programming, sales, entertainment, or development, Mediaweek could be essential.
Mediaweek evidently has a lot to say because it begins saying it on the cover, which serves as a brief table of contents. This is 60 pages of a smaller size Ad Age, and like Ad Age is obviously for people in the industry and on the go, since all the articles are short with news as their goal, albeit some articles might suffice as a reference source. Some examples are "FCC's Hundt Vows More Activist Role," by Alicia Mundy ("When the election is over, the FCC chairman plans to launch a campaign of his own: Activism in Media"), and "What's the Trouble with Kids Today?" by Scotty Dupree ("Surprising tumble in ratings has nets scrambling to keep advertisers happy").
The departments include "Calendar" (The First Worldwide Television Summit Conference, Nov 19, etc.); "Media Notes"; "Real Money" (advertising activity in the media marketplace); with some statistical information such as the weekly ranking of the top 50 brands' advertising in network prime time; "Media Person"; and last but not least, "Media Dish Extra."
