Working Woman: The Magazine for Businesswomen

Recommended supplement

Working Woman and Working Mother (cited below) are published by the same company and offer very similar formats (colorful, 80 to 90 pages, contemporary) right down to the placement of ads (Hallmark on the back page), although the subject content differs for each. Working Woman features articles on the success of women, how-to, health, and fashion. The departments focus on self-help such as "How do you map out your small business planning?"; Money, for example, "Four questions to ask before accepting a buyout"; career strategies; and the like. The magazine tries to meet the demands of women in both large and small businesses by providing insights into the needs of women in both categories. The articles are reader-friendly and informative about many aspects of the working woman's life. They are short, about four pages or so, and generally go to the personal side versus the corporate strategy or finance or marketing topics. For example, one feature article portrayed the success of Geraldine Laybourne who built Nickelodeon into the highest-rated basic cable channel in America and now looks to repeat the feat at Disney/ABC Cable Networks. Useful information for research is available in many articles.

Working Mother is dedicated to incorporating children's issues into the working environment of their mother . . . and helping to ease the pain (e.g., "8 great freeze-ahead family dinners," and "Help your child make friends"). Regular departments include "Just for You" (hair, health and sex), "Children," "Food," and "Buyer's Guide." All in all, the business side is light and the children side heavy. Special issues are sometimes featured, such as surveying corporations for the "100 Best Companies For Working Mothers." Don't look for much research material.

Another important perspective comes from Feminist Economics (ISSN 1354-5701), which is published by the International Association for Feminist Economics, (713) 527-4660 or e-mail to jshackel@bucknell.edu. According to an editorial titled, "Expanding the Methodogical Boundaries of Economics," the editors of Feminist Economics seek to encourage methods that pay greater attention to women's voices in economic understandings. Given that any scientific findings are only as strong as the data on which they are built, the editors are particularly interested in encouraging research that assesses the quality of traditional forms of economic data. The journal provides an excellent resource for research. The summer 1997 issue included, "Lone Mothers and Paid Work: Rational Economic Man or Gendered Moral Rationalities," by Simon Duncan and Rosalind Edwards.

wwedit@womweb.com

Working Woman: The Magazine for Businesswomen

Monthly publication
For more information, call
MacDonald Communications Corporation
Phone: (800) 842-8416