Business Research Sources -ch 8: California Management Review

8. Harvard Business Review

Recommended Supplement: California Management Review

Since the eastern establishment has always been a political entity with schools like Harvard at its center, no self-respecting unbiased publication can do without the western point of view, ergo the University of California and the California Management Review (CMR). According to the editors, CMR serves as a bridge of communication between those who study management and those who practice it. The CMR is an excellent journal (for east or west) focusing on contemporary issues written by competent authors, such as Tom Peters, who wrote "Get Innovative or Get Dead."

The periodical is usually broken down into four or five sections, with a book advertisement or two thrown in at the end. For example:

Strategy and Organization

High Technology

Public Policy

Executive Forum

It's fairly difficult to mention big-name business schools, however, without referencing Massachusetts Institute of Technology's Sloan School of Management. No aspiring manager should ever write a management paper without consulting MIT's Sloan Management Review (ISSN 0019-848X) to make sure he or she covered all the bases. SMR is an academic journal written by management and academics, consultants and practitioners, and edited for professional managers. It strives to "present what's most useful in current management theory and practice." While it emphasizes general management issues, the choice of material does reflect MIT Sloan School's focus on organizational change, management techniques, and international management. If you are contemplating writing an article, the publication is particularly interested in cross-functional perspectives on management issues. E-mail SMR@MIT.Edu or go to http://web.edu/sloan/www. An example of an article in the fall 1996, issue is "Three Cultures of Management: The Key to Organizational Learning," by Edgar H. Schein.

One excellent source that needs to be mentioned is Business Horizons (ISSN 0007-6813), a bimonthly journal published for the Indiana University Graduate School of Business by JAI Press, Inc. (Editorial office: [812] 855-6342; fax: [812] 855-8679). The articles are relatively brief, running from five to seven pages, but very reader-friendly and informative covering any number of relevant topics in the business area with an across-the-board functional approach (marketing, finance, personnel, etc.) plus a strong international perspective. One good example of interest to faculty members is "The Faculty-in-Residence Program," by B. Beatty, R. Lamy, P. Peacock, and B. Saladin; annotation: offering faculty members residencies in host firms may be one answer to strengthening the relevancy of teaching and research in today's business schools. (January-February 1996, vol. 39, no. 1).

There are far too many academic journals to include in this book that try to fill a particular niche in the market. For example, the University of Chicago's business school publishes the Journal of Business, (312) 753-2247, and also boasts of the Center for Research in Security Prices, (312) 702-7275; therefore, it would behoove the research student to identify those universities that have reputations for journals and research centers in unique business areas.

Something to Think About

Considering all the student research papers that are being written, few students ever try to get their papers published. Review a copy of Writer's Market in the economics and business area for the name of a publishing company that would be interested in publishing your work.