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Strategische Unternehmungsführung
by Hans Hinterhuber



Strategische Unternehmungsführung is one of the leading textbooks concerning Strategic Management in the German speaking countries. The first edition in 1977 introduced the concept of strategic management to German literature. The Seventh Edition will be published this year (2001).

The book integrates vision, mission, strategies, policies, organization, execution, culture and processes in an operational model, which is viable for all types of organizations. The model is based upon systems theory, constructivism, and anthropology.












Author Hans H. Hinterhuber
 
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